What does Digital Printing mean?
Digital Printing means printing directly onto your paper or other media from a digital file using a digital press. There is no intermediate step of making negatives or plates like in offset printing (which we also do). We can print out a sample on your paper selection before we run the whole job, so you can see what it will look like.
Our Ricoh digital press prints letterhead, envelopes, business cards, flyers, posters, postcards, booklets, note cards, brochures, rack cards, forms and more. That means we can create a consistent look on all of your promotional pieces, as long as the paper works in the digital press, and it can handle a wide range of paper!
All jobs print in either Black only, or CMYK. CMYK stands for Cyan (blue), Magenta (reddish), Yellow and Black. Pantone inks can be simulated with CMYK printing, but not all colors are achievable. When designing your logo, this is important to know. We can help you develop a printing standard that will be compatible with digital printing, so you can benefit from the cost savings.
Pros of Digital v. Offset Printing
1. Digital printing is more economical for short runs (generally under 2000 pieces)
2. A proof can easily be printed on the actual paper for the job
3. Turnaround is usually faster
4. More flexibility with design
Pros of Offset v. Digital Printing
1. Offset printing is more economical for longer runs (generally over 2000 pieces)
2. Offset can handle a wider variety of stock thicknesses and textures
3. Pantone inks can be printed offset
Sometimes digital printing is the better choice, and sometimes offset is better. Since we produce both types in house, we can advise you on the best method for your project, based on price, quality and turnaround. Call or stop by to discuss your project and the best method to produce it!